Every WISMO contact is a buyer who could not self-serve their tracking status. The usual causes are stale or confusing tracking pages, no proactive dispatch or out-for-delivery updates, and NDR events the buyer was never told about — so they ping support instead.
- Proactive SMS/WhatsApp updates at dispatch, out-for-delivery, and NDR sharply cut WISMO tickets.
- A branded, real-time tracking page deflects most where-is-it questions before they reach a human.